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"A delightful and essential guide to creating and sustaining good, healthy habits."

Dr. Christine Li

Clinical Psychologist, aka The Procrastination Coach

INTRODUCING

Lose Weight & Keep It Off

No restrictions. No guilt. Just healthy self-care habits
so you can feel better, have more energy and be empowered to create the life you want.

No restrictions. No guilt. Just healthy self-care habits
so you can feel better, have more energy and be empowered to create the life you want.

Thoughts Are Habits Too: Master Your Triggers,
Free Yourself From Diet Culture, and
Rediscover Joyful Eating

This engaging and insightful book by Amy Lang lays out a complete blueprint for how to achieve lasting weight loss and create deep health.

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 Before I tell you all about this program, let’s talk about who this is really for…

 Before I tell you all about this program, let’s talk about who this is really for…

Joyful Eating Circles is for high achievers like you, who excel in so many areas of your life. But this one thing - losing weight - or rather, losing weight and keeping it off has got you stumped.  You're tired of dieting, counting calories, avoiding certain foods, dealing with cravings, regaining weight, feeling like a failure, and having to start over again and again and yet again.

You're ready to try something different so you can put your past failures in the rear view mirror and focus your energy on creating the life you've always dreamed of, showing up as the best version of yourself, and making a positive difference in the world.

Whether you’re a…

  • Chronic Dieter who has relied on counting calories, limiting carbs, tracking points, drugs (like Ozempic, Wegovy and Mounjaro), strict food rules, or meal plans in your past attempts to lose weight.
  • Emotional Eater who turns to food as a way to cope when dealing with stress, boredom, anger, sadness, and loneliness.
  • True Foodie who simply enjoys delicious food too much and any restriction will be unsustainable in the long run. 

You’re in the right place!

Joyful Eating Circles will give you the tools, inspiration, know-how and unparalleled support on your journey to creating self-care habits that make weight loss easy and inevitable.

Sound too good to be true? I'll prove it! (Keep scrolling.)

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During this 12-week coaching program, you will...

1.

Get Clear on What Success Means To You

What do you want? Not what someone else wants for you or what’s realistic.

What do YOU want? What are your values and priorities?

2.

Know Your Compelling Why for Unbreakable Motivation

We'll dig deeper - way beyond the initial answer to why you want to lose weight.

Let's get clear on why it's important for you to achieve your health and fitness goals.

3.

Uncover and Master Your Triggers

Any time your brain perceives that your wants and needs are at risk of not being met, the uncertainty triggers a stress response. I'll show you how to insert a pause to reframe and empower you to make better choices.

4.

Practice The Fundamental Five Habits

We'll identify the rewards of your existing habits and leverage them to form the five essential self-care habits that create the foundation for lasting weight loss.

And I'll show you how to shift your mind from a state of scarcity to one of abundance, the key to making habits stick.

5.

Rediscover Joyful Eating, The Key to Success

With Joyful Eating, you have a self-care framework to help you create the optimal conditions for a happy and healthy life.

It’s about falling in love with the process, so instead of chasing the outcomes associated with intentional weight loss, the outcomes are simply the eventual by-products.

6.

Let Go of Diet Rules That No Longer Serve You

Before you can become a healthy eater and truly experience Joyful Eating, you'll need to let go of diet rules and beliefs which are in direct conflict with the underlying beliefs of Joyful Eating.

The biggest culprit? That your self-worth is dependent on the size and shape of your body.

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During this 12-week coaching program, you will...

1.

Get Clear on What Success Means To You

What do you want? Not what someone else wants for you or what’s realistic.

What do YOU want? What are your values and priorities?

2.

Know Your Compelling Why for Unbreakable Motivation

We'll dig deeper - way beyond the initial answer to why you want to lose weight.

Let's get clear on why it's important for you to achieve your health and fitness goals.

3.

Uncover and Master Your Triggers

Any time your brain perceives that your wants and needs are at risk of not being met, the uncertainty triggers a stress response. I'll show you how to insert a pause to reframe and empower you to make better choices.

4.

Practice The Fundamental Five Habits

We'll identify the rewards of your existing habits and leverage them to form the five essential self-care habits that create the foundation for lasting weight loss.

And I'll show you how to shift your mind from a state of scarcity to one of abundance, the key to making habits stick.

5.

Rediscover Joyful Eating, The Key to Success

With Joyful Eating, you have a self-care framework to help you create the optimal conditions for a happy and healthy life.

It’s about falling in love with the process, so instead of chasing the outcomes associated with intentional weight loss, the outcomes are simply the eventual by-products.

6.

Let Go of Diet Rules That No Longer Serve You

Before you can become a healthy eater and truly experience Joyful Eating, you'll need to let go of diet rules and beliefs which are in direct conflict with the underlying beliefs of Joyful Eating.

The biggest culprit? That your self-worth is dependent on the size and shape of your body.

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But Above All Else...

Inside Joyful Eating Circles, you will fully embrace your moxie and finally make the essential shift from chasing outcomes to falling in love with the process so you can savor all the wonderful benefits of joyful eating, including lasting weight loss, a healthier relationship with food, and more!

So Exactly What Is Joyful Eating?

HAVE YOU EVER WATCHED a baby nursing? I was six years old when my sister, Angela, was born, and I can still remember watching with fascination as my mom breastfed her.

As a baby, my sister had a distinctive cry when she was getting hungry, which, of course, immediately stopped as soon as she latched on to my mother’s breast and started sucking the warm milk from it.

There was focus — a baby’s version of mindful eating.

Mom requested, “No distractions, please.”

Sometimes my sister would hold my mom’s finger — comforting, no doubt.

Safe and warm in my mom’s loving arms, my sister trusted her needs would be met.

And when she was comfortably full, she was done. Full stop. Content and satisfied. No external rules to abide by and certainly no feelings of guilt.

This was joyful eating.

So simple.

Chances are, when you were a baby, you had a similar experience.

And when you look at photos from your past, you probably have birthday celebrations as a child with cake and ice cream and a big smile on your face. You were still enjoying the moments, surrounded by friends and family.

This is why, when I refer to joyful eating, I use the word “rediscover.” 

The Benefits

With Joyful Eating, you have a healthy relationship with food, seeking out nutritious food and other activities, like exercise and sleep, to nourish your mind and body because it feels good.

You do this because you love yourself and believe you are worth the effort.

You enjoy eating healthy foods and find eating pleasurable, both alone and in the company of others.

And guess what? You don’t rely on counting calories, limiting carbs, tracking points, strict food rules, or meal plans for the sake of weight loss.

Instead, you listen to your body, paying attention to when you’re hungry, when you’re full, when you’re tired, etc., and you trust and honor what it is telling you to do. You also notice how you feel when you’ve taken care of yourself, and this motivates you to continue.

You don’t associate exercise with eating or weight loss. Instead, you focus on appreciating what your body can do.

You’re free from diet culture, having let go of beliefs that no longer serve you, experiencing no guilt when eating any kind of food or attaching your self-worth to the size and shape of your body.

And eating doesn’t interfere with pursuing other goals in life. Rather, it enhances it.

The Joyful Eating Framework™

ALLOW ME TO INTRODUCE you to the Joyful Eating Framework, its four pillars — love, nourishment, trust, and gratitude — and the habits and practices of a healthy eater.

This self-care framework makes lasting weight loss easy and inevitable, and it's based on something you already have.

Because the right self-care habits, with some patience and practice, make what's truly important for the health of your brain and body happen automatically.


Imagine you’re looking at the blueprint for not just a house but a home. What would you expect to find? Love, of course!

The first pillar of Joyful Eating is love. In your mind’s eye, picture a bedroom. With love, there’s acceptance instead of self-loathing.

There are healthy boundaries, and we approach life’s struggles with compassion.

Instead of disparaging your body, you cherish your life, your body, your health, and your talents..

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So Exactly What Is Joyful Eating?

HAVE YOU EVER WATCHED a baby nursing? I was six years old when my sister, Angela, was born, and I can still remember watching with fascination as my mom breastfed her.

As a baby, my sister had a distinctive cry when she was getting hungry, which, of course, immediately stopped as soon as she latched on to my mother’s breast and started sucking the warm milk from it.

There was focus — a baby’s version of mindful eating.

Mom requested, “No distractions, please.”

Sometimes my sister would hold my mom’s finger — comforting, no doubt.

Safe and warm in my mom’s loving arms, my sister trusted her needs would be met.

And when she was comfortably full, she was done. Full stop. Content and satisfied. No external rules to abide by and certainly no feelings of guilt.

This was joyful eating.

So simple.

Chances are, when you were a baby, you had a similar experience.

And when you look at photos from your past, you probably have birthday celebrations as a child with cake and ice cream and a big smile on your face. You were still enjoying the moments, surrounded by friends and family.

This is why, when I refer to joyful eating, I use the word “rediscover.” 

The Benefits

With Joyful Eating, you have a healthy relationship with food, seeking out nutritious food and other activities, like exercise and sleep, to nourish your mind and body because it feels good.

You do this because you love yourself and believe you are worth the effort.

You enjoy eating healthy foods and find eating pleasurable, both alone and in the company of others.

And guess what? You don’t rely on counting calories, limiting carbs, tracking points, strict food rules, or meal plans for the sake of weight loss.

Instead, you listen to your body, paying attention to when you’re hungry, when you’re full, when you’re tired, etc., and you trust and honor what it is telling you to do. You also notice how you feel when you’ve taken care of yourself, and this motivates you to continue.

You don’t associate exercise with eating or weight loss. Instead, you focus on appreciating what your body can do.

You’re free from diet culture, having let go of beliefs that no longer serve you, experiencing no guilt when eating any kind of food or attaching your self-worth to the size and shape of your body.

And eating doesn’t interfere with pursuing other goals in life. Rather, it enhances it.

The Joyful Eating Framework™

ALLOW ME TO INTRODUCE you to the Joyful Eating Framework, its four pillars — love, nourishment, trust, and gratitude — and the habits and practices of a healthy eater.

This self-care framework makes lasting weight loss easy and inevitable, and it's based on something you already have.

Because the right self-care habits, with some patience and practice, make what's truly important for the health of your brain and body happen automatically.


Imagine you’re looking at the blueprint for not just a house but a home. What would you expect to find? Love, of course!

The first pillar of Joyful Eating is love. In your mind’s eye, picture a bedroom. With love, there’s acceptance instead of self-loathing.

There are healthy boundaries, and we approach life’s struggles with compassion.

Instead of disparaging your body, you cherish your life, your body, your health, and your talents..

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Here’s what you get when you enroll in this 12-week program:

Here’s what you get when you enroll in this 12-week program:

  • Initial Consultation During this 90-minute private session, we'll be reviewing your goals and getting clarity on your why as we develop your personalized action plan to make sure you're set up to make the most of this program.
  • ​​​12-Module Worth The Wait Course This course is all about letting go of quick fix solutions like diets, meal programs and weight loss drugs, and focusing on building self-care habits​ so you can lose weight while living the life you want. It takes into account what can happen during each of the three stages of habit formation and then provides the strategies and tools you'll need to successfully navigate each of the stages.
  • ​​One-on-One Coaching During these private sessions, we'll uncover the thoughts and beliefs that have been sabotaging your efforts, and reframe them to better serve you in achieving your long-term goals.
  • ​A Complete Step-by-Step Personalized Implementation Plan Using the Joyful Eating Assessment, we'll identify the specific habits and practices you'll want to focus on in the coming days, weeks and months.
  • Group Coaching During these sessions, we focus on applying and integrating the concepts of the Joyful Eating Framework into your life. And we get the added benefit of inspiring and learning from each other, and cultivating new friendships.
  • 90-Day Planner In this complete companion to the Joyful Eating Circles coaching program, you'll get all the exercises and worksheets, a 90-day journal for tracking your new self-care habits, weekly debriefs, and plenty of Aha moments pages.
  • Lifetime Moxie Club Membership Our private online site where you can get additional encouragement and support, insider information, fitness tips, positive mindset and special training content from Amy Lang.

Hi, I'm Amy

Master health coach, author of Thoughts Are Habits Too, certified personal trainer, and host of the Happy & Healthy with Amy podcast.

Also known as the Habit Whisperer, I help people achieve lasting weight loss and build self-care habits so they can create the life they want.

After a decade in the high-tech industry, working at companies like Netscape, Oracle, and Yahoo, I took a chance on myself and pursued my lifelong passion: real health care.

I've been in the health and fitness industry since 2003: first, as the owner of Pacific Heights Health Club in San Francisco, where my team and I helped thousands of clients, and then, as the founder of Moxie Club, a global online coaching business I started in December 2019, where my reach has expanded across the US, as well as Canada, Australia, and Western Europe.

Hi, I'm Amy

Master health coach, author of Thoughts Are Habits Too, certified personal trainer, and host of the Happy & Healthy with Amy podcast.

Also known as the Habit Whisperer, I help people achieve lasting weight loss and build self-care habits so they can create the life they want.

After a decade in the high-tech industry, working at companies like Netscape, Oracle, and Yahoo, I took a chance on myself and pursued my lifelong passion: real health care.

I've been in the health and fitness industry since 2003: first, as the owner of Pacific Heights Health Club in San Francisco, where my team and I helped thousands of clients, and then, as the founder of Moxie Club, a global online coaching business I started in December 2019, where my reach has expanded across the US, as well as Canada, Australia, and Western Europe.

How Does
Joyful Eating Circles Compare?

Of course, you only want to do this weigh loss thing one last time

…and then never look back.

That's exactly why I created Joyful Eating Circles. 

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Client Success Stories

Kayla

Cheryl

Audrey

Why YOU deserve to have a seat at the Joyful Eating Circles table…

Why YOU deserve to have a seat at the Joyful Eating Circles table…

Each year, over 44 million Americans go on a diet.

But dieting isn't the answer. Dieting is actually making the problem worse. And you know this from personal experience.

And, as Annie Dillard says, "How we spend our days is, of course, how we spend our lives."

WHICH IS WHY focusing on self-care habits – instead of another diet that triggers deprivation – is a REALLY good idea.

It’s YOUR time and YOUR year to create deep health - not just to improve your physical health, but your mental and emotional health as well.

There is room for you at the table. 😉 And I’m here to support you on your health and happiness journey.

Are you ready to say YES to your inevitable success?

Because coaching group starting January 2024, is going to be a fun, fulfilling, and without-a-doubt life-changing experience for all the participants.

I can’t wait to meet you and cheer you on inside Joyful Eating Circles!

Dedicated to helping you create the life you want. ❤️

Testimonials

What Our Buyers Are Saying!

Jane Doe

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John Doe

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Jane Doe

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Jane Doe

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John Doe

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Jane Doe

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Who should read this book?

Entrepreneurs

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Full-time employees

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Freelancers

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Frequently Asked Questions

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Kuis Aute Irure Dolor & Repreh Enderit Volue Smarter

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Kuis Aute Irure Dolor & Repreh Enderit Volue Smarter

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Donec at tincidunt nunc, at luctus metus. In sapien lacus?

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